Reference Page
Christian gift-giving statistics.
U.S. faith, Bible engagement, and gift-shopping figures for writers, shoppers, and people who make meaningful gifts.
Last updated August 14, 2026. Each figure links to its original source.
The context
Useful numbers. Clear sources.
Faith-forward gifts sit at the meeting point of personal belief, everyday encouragement, and the moments when people want to show they care. This page brings together public U.S. figures that help put that context into view.
Every statistic below names its source and date. The figures describe the wider audience and gift-shopping occasions, not a standalone market size for Christian gifts.
Faith and Bible engagement
Who faith-forward gifts can speak to.
62%
of U.S. adults identify as Christian.
Pew Research Center's 2023-24 Religious Landscape Study found that 40% identify as Protestant, 19% as Catholic, and 3% as other Christian.
Source: Pew Research Center, February 26, 2025110M
American adults were Bible users in 2025.
American Bible Society defines Bible users as people who interact with the Bible at least three times a year outside of a church service or Mass.
Source: American Bible Society, State of the Bible 2025+10M
more adults qualified as Bible users than in 2024.
The American Bible Society reported 41% of U.S. adults, or 110 million people, as Bible users in 2025, up from 38%, or 99 million, in 2024.
Source: American Bible Society, State of the Bible 2025Gift-shopping occasions
When meaningful gifts are on people's minds.
$890.49
average planned winter-holiday spending per person in 2025.
This figure covers gifts, food, decorations, and other seasonal items, making it the second-highest total in the survey's 23-year history.
Source: National Retail Federation, October 16, 202591%
of consumers planned to celebrate winter holidays in 2025.
The National Retail Federation's winter-holiday research includes celebrations such as Christmas, Hanukkah, and Kwanzaa.
Source: National Retail Federation, 2025 winter-holiday data$29.1B
expected U.S. Valentine's Day spending in 2026.
The National Retail Federation and Prosper Insights & Analytics reported this as a record projected total for gifts and celebrations.
Source: National Retail Federation, January 27, 2026$199.78
average planned Valentine's Day spending per person in 2026.
That projected average surpassed the previous high reported by the National Retail Federation's annual consumer survey.
Source: National Retail Federation, January 27, 2026$34.1B
expected U.S. Mother's Day spending in 2025.
The National Retail Federation lists this estimate in its annual Mother's Day consumer spending research.
Source: National Retail Federation, 2025 Mother's Day dataMethodology and sources
How to use this page.
Figures are drawn from Pew Research Center, American Bible Society, and National Retail Federation publications. Each statistic links to the original report or data page, and dates reflect the source publication or study year shown with that figure.
This page is reviewed regularly so sources and figures can be updated while the direct links to each statistic remain stable.
Cite this page
A&T Treasure Trove. “Christian Gift-Giving Statistics: U.S. Faith and Shopping Data.” Updated August 14, 2026.
Link directly to any statistic by selecting its heading or source link.